Breaking news: Size doesn’t matter!

Published on: Friday, 23rd November 2018

While it isn’t in doubt that data is increasingly crucial to a business’ survival and profitability, what is news to some is that Big Data isn’t always the answer. Yes, a recent study by Accenture revealed 79% of executives believe companies that don’t embrace Big Data could face extinction. Indeed, 83% had themselves pursued Big […]

New US VP of client services

Published on: Tuesday, 9th October 2018

Merit has appointed data-driven marketing expert Dennis O’Brien as Vice President of US Client Services to provide dedicated support to the American market. O’Brien, who has more than 20 years’ experience in marketing, will work closely with existing clients and prospects to explore and identify new opportunities to drive audience growth, improve marketing efficiency, and […]